No one does a new beauty launch quite like Benefit Cosmetics. They always manage to get the beauty world really excited and eager to try their latest addition, and this time is certainly no different as everyone is already raving about their new Roller Lash mascara and it hasn’t even launched yet.
Benefit and their very savvy marketing team prelaunched the new mascara by teaming up with Elle to give away free samples. I really like this strategy because their mascaras are quite pricey so it is nice to trial it before you decide to invest in the full sized product.
Obviously I just had to pick it up and put it to the test. Mascara is one of my favourite makeup products and I just love finding one that is amazing, so here is what Benefit and I have to say about the new Roller Lash mascara:
It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours.
– 97% said it visibly lifts lashes
– 87% said it gives long-lasting curl
This mascara is definitely impressive with just one coat the lashes get super long and have a really lovely curl. As my lashes are quite curly anyway I didn’t really notice a drastic change but if you have really straight lashes I think this would be an amazing mascara for you and may even make you consider throwing away your lash curler.
I really like it, as it offers great length and volume and is really long lasting. I think this mascara would also be perfect if your lashes are really straight and your struggle to curl them. I may just have to purchase the full size when it launches.
Have you tried Roller Lash yet? If not you should pick it up with the latest edition of Elle which is £4, not bad for a great read and some fab mascara!